Quote of the Day
Julius Caesar : “Cowards die many times before they die their actual deaths” and “Experience is the teacher of all things”
Take action on knowledge learned
Book Review
Make More from every customer.
Guarantees are important. Use the following format for a Power Guarantee :: If you are ______, and you are ________ then you will achieve ________ or else ________________
Sell results not procedures
People pay for certainty, be confident and solve their problem.
Article Review
ITI Consensus Group discusses screw retained vs cement retained restorations and discovered the integration rate is the same. More technical and biological events with cement retained vs screw retained restorations. I suggest using screw retained restorations whenever possible.
Chipping and fracture of the ceramic or porcelain occurred more often with screw retained restorations.
Does the abutment type, metal vs ceramic, have difference in survival rates? No!
CAD/CAM crowns abutments/bars.restorations are just as successful as any other method of construction.
Retrievability and the lack of cement make screw retained restorations preferable.
Zirconium abutments are ok in the anterior and premolar sites and caution is suggested in molar sites.
Margins should be at or above the FGM for cemented restorations. When 1.5 mm or deeper it is almost impossible to remove cement
Interesting Case :Melanie
Severe MVC
Bilateral Subcondylar fracture
BSSO to fix collapse of posterior height of the mandible bilaterally.
Extraction of all upper teeth with the placement of four implants in the maxilla
www.dentistbraincandy.com
Resources
Quote of the Day
Martin Luther King Jr
The ultimate measure of a man is not where he stands in the moment of comfort but where he stands at times of challenge and controversy.
Book Review
80/20 Sales and Marketing by Perry Marshall
Chapter 8
USP : Unique Selling Proposition: What makes you, you? What do you offer than no one else offers?
With dentistry : What kind of service or experience do you offer that no one else can offer?
www.perrymarshall.com/8020supplement for a USP Video and worksheet. Work on your business and personal USP
Chapter 9 : Testing with Google Adwords. Get educated first or Google will steal your money! Split test between two different ads and then pick the best and constantly improve amplifying results.
Chapter 10: Scale up massively once you have split tested and maximized to the 80/20 and get massive ROI. Use the 8020 rule to focus on the 20% and don’t worry about perfection but rather success. In dentistry some things require perfection (clinical delivery of dentistry) but many things don’t.
Top Ten List of Marketing and traffic sources is discussed in order of importance.
The concept is to use the first items on the list to hone accuracy and then move up the list to maximize success.
Is Facebook for you? Take the test above. Google is like Yellow pages and Facebook is like a coffee shop. If you are B2B then LinkedIn is probably better than Facebook.
Article Review
Medical Management of the Dentoalveolar Surgery Patient by Abramowicz et al
Interesting Case
Kathleen B
Failing teeth, hates her dentures and does not feel attractive anymore to her husband. Her dentures are affecting her self confidence, taste of her food and ability to chew and nutritional health. She had to have all her teeth removed and then four implants were placed in the upper jaw and two in the lower jaw and implant retained overdentures were made in the lower jaw and a fixed hybrid was made for the upper jaw
Resources
see above
Quote of the Day
#1 Be the change that you wish to see in the world : Gandhi
https://en.wikipedia.org/wiki/Mahatma_Gandhi
#2 The greatest leader is not necessarily the one who does great things. He is the one that gets the people to do the greatest things. Ronald Reagan
Book Review
80/20 Sales and Marketing Book : The definitive guide to making more and working less
Perry Marshall
Chapter 6
Simplify Your Life
Traffic, Conversion and Economics are the key parts of the power triangle .
Core of marketing is how much are you willing to pay for new patients
Lists can help you reach these patients. Compiled and Response lists. Response Lists may be hotlists if the names are current and within the last 90 days
Chapter 7 : Make them move
Do they have money? Do they have a bleeding neck? Do they buy into your USP? Test fast, fail fast and move on.
If your copy was a yellow pages ad would the phone ring?
Article Review
Opinion Article on the topic of Are you Busy Enough Mr Dentist?
Increase supply of dentist
Decreasing adult patient visits to the dentist
Affordable Care Act expands coverage of medicaid 8.3 million more people
19.4 million people go to their physician but not the dentist and have PRIVATE INSURANCE!
If 50% of these people went, all dentists would have 50 new patients per year
Interesting Case
Orthognathic surgery. Jaw Surgery Case. Leforte 1, Bilateral Sagittal Split Osteotomy and Genioplasty
Benefits of jaw surgery discussed include not losing their teeth at the age of 40,50 or 60 years of age
Psychological benefits can be massive.
Prediction tracings shown are two dimensional and virtual jaw surgery is done with facial morphing. At www.dentistbraincandy.com you can see the prediction of facial profile changes and the actual post surgery appearance of the patient.
TAD’s or temporary anchorage devices were used to retract the lower front teeth (lower six)
Resources
Testimonial video by Daniel Norman at www.dentistbraincandy.com
Quote of the Day
Just as we develop our physical muscles through overcoming opposition such as lifting weights we develop our character muscles by overcoming challenges and adversity.
Seven Habits of Highly Effective People by Stephen Covey
Book Review
80/20 Sales and Marketing Book : The definitive guide to making more and working less
Perry Marshall
Chapter 3
Leverage points exists no matter where you are at on your journey to amplify your results in multiples
Chapter 4
Getting traffic and customers and getting those customers to identify themselves. He discusses the use of a sales funnel.
Seven Cardinal rule of the 80/20 Sales Professional are discussed
Chapter 5
Invisible Money finder at http://www.8020curve.com/
People spend insane amounts of money on their passion
Article Review
Do NSAID’s given pre surgery decrease post surgery PAIN?
Cox 2 inhibitors such as Celebrex may be helpful but traditional NSAID’s do not reduce postoperative pain.
Interesting Case
Cleft Lip and Palate Board
Chromosome 16 duplication
Hypotonic, hypotonia, with a hypoplastic mandible and siezures and the baby (Abby) could not eat or breath correctly.
https://en.wikipedia.org/wiki/Chromosome_16_(human)
http://ghr.nlm.nih.gov/chromosome/16
Tracheostomy
Gastric Tube (G tube)
Lower Jaw surgery with a mandibular osteotomy with the placement of distraction appliances bilaterally and growing a new jaw (mandible)
Sleep study proved that the obstructive sleep apnea was cured (OSA)
Tracheostomy was removed
Abby is now learning how to eat
Resources
Quote of the Day
Good is the enemy of great and that is one of the key reason why we have so little that becomes great. We don’t have great schools principally because we have good schools. We don’t have great government principally because we have good government. Few people attain great lives in large part because it is just so easy to settle for a good life.
Jim Collins from the book of Good To Great : Why some companies make the leap and others don’t
Book Review
80/20 Sales and Marketing Book : The definitive guide to making more and working less
Perry Marshall
Chapter 1
https://www.perrymarshall.com/8020-book/
Pareto Principle
https://en.wikipedia.org/wiki/Pareto_principle
80/20 rule : 80 percent of our results comes from 20% of our efforts
Summary of the book is available at this site
https://www.perrymarshall.com/80-20/supplement/
80 percent of all profits come from 20% of our patients and from that, 20% of those people are will to spend a lot more money on you and your practice
Top performers are not twice as good but rather multiple times better
Chapter 2 : Rack the Shotgun
The term used in this book to quickly explain the concept of identifying your 20% and then marketing to those 20%
Article Review
Does 20% Benzocaine work better than Placebo?
No difference in the VAS with ASA 1 and 2 patients
Interesting Case
Mandible fracture from a fall
Atrophic mandible
Bilateral mandibular body fracture
Placement of plates and screws on both sides to stabilize the fractures
Placement of four implants between the nerve
Bone graft using Bone Morphogenic Protein (BMP) and Allogenic bone grafting
The implants are required to maintain the bone in the mandibular bone or the graft will resorb over time
Robert Marx “Tent Pole Technique”
Resources
www.dentistbraincandy.com for radiographs and pictures when available
Who is he?
Married for 16 years, 3 girls aged 2-15yrs old
Practicing, wet fingered Oral Surgeon in Spokane, Washington and Post Falls, Idaho
Pre Dent : Red Deer College
Dental School : University of Alberta
General Practice Residency : Denver General Hospital (Go Avalanche!)
OMS Residency : Cook County Hospital in Chicago, Illinois
Associate
Partnership
Solo practioner
What is the point?
Kick off the episode with a Quote of the day
Start the week off with positive vibes
Bring value to my restorative colleagues
Help them dabble in OMS literature without all the fuss
Break down a book over several episodes that I am reading
Sit back and enjoy the sweet treat of Dentist Brain Candy